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AWELL Open House
Date
May 30, 2024
Type
Event Photography
Objective
The goal of this project was to create a visual narrative that communicated the welcoming, tranquil, and rejuvenating environment of AWELL. The photos aimed to capture the heart of the event—vendors interacting with guests, catered offerings, and the overall ambiance that embodies AWELL’s brand philosophy. These images would be used for marketing materials, social media promotion, and to further elevate the wellness center’s reputation as a premier destination for skincare and well-being.
Creative Approach
The creative direction was centered around showcasing the serene yet sophisticated atmosphere of AWELL, balancing natural light, clean compositions, and close-up shots of products and interactions. I focused on capturing genuine moments of connection between guests, vendors, and the AWELL team, reflecting the center’s emphasis on personalized care. Additionally, the catering displays and service stations were photographed to highlight the luxurious, health-conscious offerings that align with the wellness experience AWELL promotes.
Outcome
The resulting imagery captured the elegance and warmth of AWELL’s Spring-Summer event, conveying a sense of relaxation, rejuvenation, and community. The photos not only documented the success of the event but also reinforced AWELL’s identity as a sanctuary for skin health and well-being. The imagery was well-received, helping to promote AWELL’s future events and solidifying its position as a trusted wellness destination.
This project focused on capturing the vibrant atmosphere and key moments of AWELL’s Open House Spring-Summer event, a celebration of wellness, beauty, and community. AWELL, a luxurious skin treatment wellness center, hosted the event to showcase their services, connect with vendors, and celebrate the launch of their seasonal offerings. As the photographer, my role was to document the essence of AWELL through a series of images that highlighted the venue, the event's vendors and caterers, and the overall atmosphere, all while reflecting AWELL's commitment to holistic wellness and rejuvenation.
